Fleur du Mal founder in black & white photo

Embrace Your Femininity & Allure with Fleur Du Mal

Jan 21, 2022

We are so excited to have Jennifer Zuccarini, Founder of luxury lingerie, ready-to-wear, and swim brand Fleur du Mal, on The Style That Binds Us podcast! She founded the business in 2012 and has since expanded to multiple categories and opened 2 stores. Prior to founding Fleur du Mal, Jennifer co-founded Kiki de Montparnasse and worked as Design Director at Victoria’s Secret. Fleur du Mal has been worn by celebrities like Rihanna, Anya Taylor-Joy, Sienna Miller, Kendall Jenner, Jennifer Lopez, Lady Gaga, and pretty much every other celebrity you’ve ever heard of! They have been featured in Vogue, Harper’s Bazaar, The Zoe Report, Who What Wear, among many others!! In this episode, you’ll get the scoop on how/why Jennifer started Fleur du Mal, what elements she brought to Fleur du Mal from Kiki de Montparnasse and Victoria’s Secret, her design process & so much more. Listen to the episode here.

*Email fleur@fleurdumal.com to schedule a virtual bra fitting

Below are some of our current favorite Fleur du Mal styles!

Alison + Delia

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