A white woman wearing a black tee crosses her arms & smiles at the camera

Meet the brand revolutionizing circular fashion

Apr 29, 2021

We are so excited to have Eleanor Turner, Founder & CEO of newly launched, The Big Favorite, on our podcast! Eleanor went to SCAD and interned at Vivienne Tam, and worked at Isaac Mizrahi, Tommy Hilfiger, Tory Burch and J.Crew before co-founding women’s workwear brand, Argent. The Big Favorite is a sustainable brand that was originally started by her great-grandfather in the 1930s. She brought it back in 2020 and we cannot wait to learn more!

Looking for a more sustainable option for undergarments?! Look no further! The Big Favorite offers undershirts & underwear that can be turned back in to their recycling program once they are worn out. 11 million pounds of underwear are thrown away DAILY, & TBF is working to solve this issue by using pima cotton & materials that can be recycled & reused.

TBF has been featured in Vogue, Fast Company, & Philadelphia Magazine.

Nicole Richie wore TBF in Marie Claire

Alison + Delia

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