Three women vertical picture. One woman in a white & black striped top, one woman in a black blazer & white bodysuit and one woman in a white silk top with velvet heels

How to turn your hobby into a business?

Feb 20, 2020

WOULD YOU LIKE TO HAVE A LITTLE FUN WITH YOUR WARDROBE?

Then Brett Heyman is the girl for you! Don’t know her? Maybe you haven’t heard her name before, but most likely you have heard about her eponymous brand, “Edie Parker”. Brett Heyman is the founder of the super fun accessories brand, “Edie Parker” & also, her latest called “Flower by Edie Parker”. 

TELL US MORE!

“Edie Parker” is a collection of acrylic clutch handbags. You know, the ones with names or words written on them that your favorite celebrities wear to add sparkle and glam to red carpet events? 

WHAT’S WITH THE NAME?

You will have to listen to the podcast to find out who Edie is! We can tell you the Brett had a fabulous career in fashion before starting her brand. She previously worked in PR at Dolce & Gabbana and Gucci with Tom Ford. Lucky girl!

TELL MORE ABOUT THE BAGS

The idea for the bags came from Brett’s growing up in L.A., and her hobby of shopping vintage as a teenager. The process for making them is quite complicated, it is actually an art form. You will hear more about this in our interview. There have been cheap copies made, as always happens when someone designs something that is unique, that becomes wildly popular.and covetable. The fact about that is that carrying the copies never feels the same. These bags are meant be carried for a lifetime, collected like the pieces of art they are; they aren’t throw away objects, they are treasures.  

Her bags have been worn by Cher, Katy Perry, Taylor Swift, Kerry Washington, Kate Hudson, Eva Chen, Chiara Ferragni, Anna Dello Russo, Leandra Medine, Alexa Chung, Lily Aldridge, Kate Hudson, Kris Jenner and SO MANY more! The question becomes, who HASN’T worn her statement clutches?!

WHAT ABOUT FLOWER?

In our conversation with Brett, she also explains the story behind how “Flower”, which is a Cannabis accessory line, came about and where it’s headed. It’s modern times people! 

We are excited to share her story with you in our latest podcast episode.

Alison + Delia

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