3 photos of women wearing striped tees from KULE

Get The Lowdown On One Of The Coolest Brands Around

Sep 25, 2020

We are excited to have Jim Kuerschner, President of KULE, on our podcast! KULE, the eponymous ready-to-wear label was founded in 2015 by designer Nikki Kule. The KULE aesthetic comes from her love of iconic quirky Americana prep & her love for all things French. Nikki’s parents had a clothing brand, so Nikki grew up in the fashion industry. Her father was known as “The King of Pants” in the 1970s. She always knew she wanted to continue in their footsteps. (KULE is pronounced like “kyewl”)

Nikki went to Parsons in Paris & NY. KULE started out as a children’s brand, and Stella McCartney, Gywneth Paltrow & Madonna quickly became fans, which led to Nikki becoming the Head of Design for Childrenswear at Brooks Brothers. She later came to the decision that she wanted to design for women, and the Kule brand that we know and love today was formed. 

Jim went to NYU for undergrad & Harvard for his MBA. He interned at Nina Ricci in PR and worked at Carolina Herrera in wholesale, Bonobos as an MBA Planning Intern, with the CFDA as a Strategy Consultant & went through the Management Development Program at Inditex. Delia met Jim and learned about KULE while she was working on the buying team at Barneys New York! KULE has been spotted on Kelly Rutherford, Miranda Kerr, Reese Witherspoon & more! 

KULE just launched a collaboration with Madewell!

Below is a curated shoppable selection of KULE pieces:

Alison + Delia

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