Two women: one with brown hair wearing a white shirt and one with blonde hair wearing a blue shirt standing at a beauty store

CAP Beauty is a natural beauty store founded in February 2015 by Kerrilynn Pamer and Cindy DiPrima. They have been friends for over 20 years, and their prior career experiences & knowledge of the market led them to create CAP Beauty. This is a store filled with health and wellness merchandise including beauty products, a […]

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Asian woman wearing a white shirt in a black & white photo on a balcony overlooking a city

Bee Shapiro has had an intriguing career, starting with a law degree to freelance writing to becoming a beauty columnist at The New York Times to founding a fragrance line, Ellis Brooklyn. The scents are lovely and eco-friendly. The names of the scents all have something to do with writing. Learn about her story & […]

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