Picture of very colorful & holographic beauty products

Shari Siadat on redefining the definition of beauty

Jun 17, 2021

TooD beauty is a clean and unisex brand that launched in 2021 by Shari Siadat. The name TooD is short for attitude. Shari is a first generation Iranian-American and she grew up without seeing herself in the media. She is hoping to make the beauty industry a more inclusive place with her newly launched brand and we can’t wait for you to learn all about it. TooD products are vegan-friendly, non-toxic, allergen-free, cruelty-free and gluten-free. We can’t wait for you to meet her in our latest episode on The Style That Binds Us Podcast, and learn about this game-changing brand!! TooD has been featured in Vogue, POPSUGAR, Hypebae and more!

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