We will conduct an extensive review of your website, lookbook and linesheets, edit your collection and discuss pricing. This will ensure that your visuals are vetted, & your collection is streamlined, so that your brand is ready to pitch to stores. This section also makes sure you are putting your best foot forward with your direct-to- consumer strategy. Read testimonials here.
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Brand Consulting
Brand Consulting
We will go through the important step of deciding which retail and specialty stores to focus on, so that you can make the best decision for partnerships. You will be given templates & checklists, so you know what information buyers need, both when you’re pitching to them via email & for an in-person meeting. We also discuss how to find the buyer’s contact information & the best ways to reach out to them. We will evaluate your pricing strategy to ensure the price value is aligned. There will be a mock meeting with feedback provided, along with presentation tips and post meeting strategies, so that you are fully prepared to impress at the actual event.
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Brand Consulting
We will create a growth strategy for your wholesale accounts. We will discuss timelines of when to launch new collections & how to build out your brand, based on top sellers. We will analyze selling reports and discuss suggestive reorders/transfers/swaps, with templates provided. We will also focus on event & activation ideas. We will review where you’d like your wholesale business to be and create an action plan of how to get there, so that you have a step-by-step guide to follow. The most successful wholesale partnerships happen when both the store & the brand take an active role, & after working together, you’ll have all the knowledge, tools & insights you need to achieve your wholesale goals.
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Brand Consulting
We will craft your brand identity which includes a mission and vision statement as well as tagline. We will determine who your dream client is which will lead to establishing your brand voice. We will decide what your unique brand aesthetic will be to ensure you’ll stand apart in today’s crowded market. We will work together to create your very own recognizable “Brand World” that your customer will “step into” at any touchpoint they enter whether digitally or in-person.
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Brand Consulting
I will present a plan based on your target market (TM) for media outreach, influencers, celebrities & stylists along with social media campaign ideas. We will determine where your TM is both online & in-person and figure out how you can be there too. We will create a structure for your newsletter/blog with a goal of shareability & high open rates. We will also discuss strategies to grow your email list. We will determine which social media channels channels make the most sense for you & build a strategy per channel. Lastly, we will form a 360-degree marketing approach with discreet selling opportunities to generate sales & buzz for your brand.
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Brand Consulting
This is for a company who is in pre-launch stage or wants to launch in a new market. For this section, I will present a plan based on your target market for media outreach, influencers, celebrities & stylists. As well as:
• Determine where your TM is both online & in-person and figure out how you can be there too
• Social media: discuss which channels make the most sense for you & build a strategy per channel
• Create a structure for your newsletter with a goal of shareability & high open rates. Discuss strategies to grow your email list
• Form a 360-degree marketing approach with discreet selling opportunities to generate sales & buzz for your brand
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Brands interested in consulting, brands interested in collaborating, styling clients or for speaking engagements: Want more details including rates and availability? Please complete the form below. Thank you!
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Brands interested in consulting, brands interested in collaborating, styling clients or for speaking engagements: Want more details including rates and availability? Please complete the form below. Thank you!
Inquire Now
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